Custo Barcelona once again lives up to its iconic style with the AW16 collection. Mixes of colors, graphics, fabrics and layers are present as ever in this cheerful presentation. It’s safe to say that over the years Custo has become more than just a fashion label, it’s a particular way of viewing life: the representation of a lifestyle.
Leopard prints, mohair, hippie trousers, Eastern inspired prints, sporty mesh, British checkers, graphic lines and feminine laces & ruffles: Custo sure loves to create an eclectic mix-up of everything that inspires the label. A continuous motive however, are the colorful patches and embellishments applied to the designs. Also we can see many sporty details as a consistent tendency throughout the collection. It’s fascinating to see that some of the outfits at first sight seem to be a layered combination of designs, but after a closer look, prove to be in fact one complete design with separately attached materials. This once again proves the constant search for innovative improvement and creativity of Custo. Whether you love it or hate it, no one can deny that this designer label has outstanding production techniques and lots of enthusiasm for cheerful fashion.
One of our favorite designs is the flared trousers with applied ruffles on the bottom in order to create movement while walking. Another great look is the transparent lace dress with a body underneath. Perhaps some of the looks on the catwalk might be quite intense for those who prefer a more casual style, but if you imagine combining Custo with your own wardrobe, it suddenly opens up so much fun styling possibilities! This label is without a doubt for the creative daredevils of society; do you think you’re up for it?
The name of the AW16/17 collection of WOM & NOW already shows the inspiration for this winter: ‘Bloomsbury Road’ is all about British Class. This road, located in London, has been the home to numerous historical institutions, gardens, and cultural spots for centuries now, and is known to be an area for the fashionable upper class. The label explains:
Elegant lace and a rich combinations of textures: the Victorian trend is clearly the main inspiration from Justicia Ruano in her AW16/17 collection ‘Orion’. After many years of designing for big brands, the creative director decided to start her own label in 2009, with which she wants to reinvent her own interpretation of contemporary luxury and femininity. Justicia Ruano is known to spend a lot of time on the quality of her materials and the craftsmanship of the designs, which definitely shows in the final result!
As the designers likes to describe it herself, the collection ‘Orion’ is “a festival of fabrics with controlled volumes”. A returning motive is the use of vinyl in combination with Chantilly lace, which results in beautifully fragile designs. This soft femininity is contrasted with structured lurex, sending out the message of independency and strength. With black, dark purple and shiny copper & silver as dominating colors, we can find the connection to the star sign Orion: they are a reflection of a dark starry night. A subtle touch which also emphasizes the theme is the application of circles on the lace which used in many designs, could they represent stars?
Besides the fact that Justicia Ruano is 100% staying true to her individual style, she still manages to also stay completely in the trends for the upcoming winter with pleated skirts, shimmering materials, transparence and (faux) fur. And isn’t that exactly what makes a designer truly brilliant? It was hard to decide which one of the designs was the true showstopper of the collection, as many of her looks made quite an impression. Our favorites are the gracefully flowing purple dress and the copper blazer dress.
All in all it’s hard to categorize ‘Orion’: historical yet modern, fragile yet strong, subtle yet a statement, Justicia Ruano’s collection is the ultimate merge, the best of all worlds, or should we say it’s… ‘out of this world’?